The RAC website was my last project there. It was a very special one, not because it was the last one, but because it was the project that would give a new face to this talented team.
All the team was involved in this project. Every Developer, Designer, Director, Project manager… and the list keeps growing - after all, it was the company's website. Teamwork was key to this project.
My role in this project was very hands-on. I was involved since day one, leading the UX side of the project
Spoiler alert! You can check the final version here:
Site Map
The Site map for this project was a very important step. It was a big website, with a lot of essential content for the company's business where SEO played a serious role in driving new business.
With the Site Map, we were able to organise all these pages, think about the information architecture, define a group of pages and make sure the content is in a place users would expect to find it.
With the Site Map, we were able to organise all these pages, think about the information architecture, define a group of pages and make sure the content is in a place users would expect to find it.
User experience design & Wireframes
The Wireframes were the longest part of the process in all projects (Starting from low to high-fidelity wireframes). Followed by the site map I could start designing a visual representation of the user interface while, at the same time, other members of the team could be working on the brand vision of the company. It was essential for us to make sure everyone was on the same page and keep every member of the team in the loop.
This was a massive project and the team invested a lot of their time in producing it. Having every phase of the project solid and coherent we avoided a lot of problems in the future.
This was a massive project and the team invested a lot of their time in producing it. Having every phase of the project solid and coherent we avoided a lot of problems in the future.
Designing the RAC website was a big challenge.
There were so many questions along the way… How to give a website that is so wide an enjoyable User Experience? How can we make RAC brand identity work alongside the new website? How can we fulfil the business goals? There were a lot of questions that needed an answer.
There were so many questions along the way… How to give a website that is so wide an enjoyable User Experience? How can we make RAC brand identity work alongside the new website? How can we fulfil the business goals? There were a lot of questions that needed an answer.
The design team spent a long time working on the RAC brand vision. Creating illustrations, animations, and stories… giving meaning to this brand.
Check the final result here:
Art Director: Luca Casazza
Lead UX Designer: Carla Serra
Lead UI Designer: Jocelyn Nguyen
Web developers: Peter Makowski, Chris Martin, Jarek Jasinski, Adam Kurucz
Project manager: Toyosi Wilhelm
Copywriters: Kathleen Moroney, Barnaby William Thornton, Catherine Brinkworth
