Casta, Corporate Identity

A Casta was a hierarchical system of race classification created by Spanish elites in Hispanic America during the eighteenth century. The system de Castas or the societies with Castas was used in 17th and 18th centuries in Spanish America and Spanish Philippines to describe as a whole and socially rank the mixed-race people. Created by European elites, the Sistema de Castas or the societies de Castas, was based on the principle that people varied largely due to their birth, colour, race and origin of ethnic types. The system of Castas was more than socio-racial classification. It had an effect on every aspect of life, including economics and taxation. 1. Animal or vegetal species. 2. Quality. 3. Generation. 4. Breed. 5. Nature.

2014

Casta was a company of passionate people. Passionate about looks, about communication, about strategy. Casta was focused in offering each client, not just the best solution, but the more suitable to their requirements.

This brand is based on diversity, different perspectives and creative thinking. It’s a brand that tries to be multicultural, dynamic and contemporary.

Inspired on clean forms and dynamic shapes. Casta has now a logo.

All the stationary was created and invigorated with the new branding. I’ve tried to explore this brand giving it an unique look and strong visual.

The cards are molded by a special made shear with the shape of Casta’s logo improving the brand recognition.

The Golden Ticket was part of Casta’s marketing campaign. It was created to show the company's services to their target audience.

Casta’s website, where the company could show case some of their projects and concepts. This website was fully responsive, adjusting to every mobile and tablet device.